Headless CMS | Publishing Software for Newspaper Publishers
Dear newspaper publishers,
We are all seeing how American tech giants are dominating the digital market with their platforms. It's time to learn from this and harness the power of cloud publishing platforms for your benefit.
What is a cloud publishing platform and why is it the model of the future for you, as newspaper publishers? A cloud publishing platform is based on cloud computing, an IT system infrastructure that provides services centrally or decentrally via the internet. Applications and computing-intensive processes no longer run in your own data center or on your computer, but are obtained entirely from the Internet. Examples of this are Microsoft 365 or Google Docs. This development is also finding its way into newspaper publishing.
Platforms such as Facebook and its ad manager, which many of you use, are classic cloud solutions that work according to a relatively simple principle. Content is published, users view it and those who want to stand out place ads or buy extra reach. Content comes together with users and advertising companies, which are orchestrated by a standardized platform (headless CMS).
In the publishing world, things often look different. Many of you invest a lot of money in special portals with well thought-out functions in the hope that these will be rewarded by users. But what do users really want? We believe that users primarily want relevant content, no more and no less. Relevant content is created through good research, not through individual software. And that is your strength as editors. We have developed the headless CMS publizer® to further expand this expertise.
Editorial teams are not developers of digital products - nor should they be. They need systems for creating content that support them in transporting this content as automatically as possible to where the users and readers are. Systems that help them to collect data about user behavior.
Publishers must ensure that the content can also be marketed to advertising customers accordingly. Currently, companies like Google, Facebook and Outbrain know more about your readers and advertisers than you do. They are constantly learning, filling their treasure trove of data and receiving a large proportion of the advertising revenue generated around your editorial content. This must change before you become pure content producers.
It may be that you have lacked the basic digital understanding and willingness to change. Many of you are trying to make a fresh start using existing systems and are limiting yourselves as a result. The thinking is often too complicated because everything has to be perfect right from the start.
If you distribute your content on high-reach standardized platforms such as Facebook, why don't you also use a standard in your core business and develop it further with the entire industry? This approach saves a lot of money and time, ensures that good ideas from one publisher immediately help other publishers and enables you to regain and consistently expand the data sovereignty of your readers and advertising customers. In addition, holistic digital business models and an industry-wide paywall would be possible.
Imagine your own ecosystem, with your own content, your own readers and your own advertising customers. An ecosystem based on a cloud publishing platform like publizer®. With publizer® you can focus your resources on what you do best: Creating relevant content for your readers. And at the same time, you can take advantage of the digital transformation to expand your business models and strengthen your position in the media landscape.
It's time to actively shape the future of digital publishing. With publizer® at your side, you have the chance to take the helm and successfully shape your digital transformation. Change your perspective and see the opportunities that cloud publishing platforms offer you. Let's take the path to a successful digital future together.
Let's talk.
Thomas
